Sunday, June 13, 2010

The Importance of Being Represented


All the big-name artistes/stars must have representation. Talent representation means you are being marketed & promoted professionally to various clients (corporate, production companies, TV stations, ad agencies, media etc) for work. Talent representation is especially important to new aspiring artistes who are just starting their careers.

What should I call myself? Talent or Artiste?
Now, as new talents you must be clear of what to call and not to call yourself. If you're just starting out in the industry, the proper term is "talent". You must not go and advertise yourself as "artiste" if you have not done any work in actual stage performance, media performance (TV, radio, print) etc. If you have just done only 1 actual stage performance, some talents are not comfortable with the term "artiste". But to be on the safe side, an artiste should at least garnered an interview with the media journalist which is published on magazine, newspaper or TV.

The difference between Representation and Agency
A new talent must get some form of representation. Representation means your talent will be marketed and promoted to the appropriate key industry people. But don't fall into the trap, thinking that when you're under a talent agency, you're represented. Talent agents are more agressive in getting jobs and a commission from your work in a short term period. Talent representation is more on the long term: a talent rep will stay with you, guide you, coach you in the right manner, attend auditions with you and speak on your behalf for any enquiries during interviews. A talent representation gives you a more professional image during any castings or auditions.

IMPORTANT: Talent representation only works successfully IF the talent is committed to attending the meetings/auditions arranged for. If not, this partnership will FAIL.

Our Artiste Training Course is highest quality ensured when upon completion our course, the best students will be awarded 1-year of our industry-best representation. This means we will start making you well-known among important key industry people. But only when you have the goods to back you up. Artiste Training Course ensures you got the goods.